Mobile phones are very popular with Australians. According to Nielsen Media research Panorama Survey (March 2004), 72% of 14-17 year olds and 87% of 18-24 year olds either had their own or had the use of a mobile phone.

In Australia the mobile phone industry is constantly changing and highly competitive. Carriers and carriage service providers use aggressive market strategies, advances in technology and innovative packaging to increase their share of the market. As a consequence it's important that consumers be informed about the market and be able to compare services and products.